Compass helps enterprises plan, execute, and optimize marketing across channels while respecting consent and privacy constraints.
Five integrated products that take you from understanding demand to optimizing execution — all while keeping data compliant.
Map total demand by brand, geo, and platform
Connect search intent with actual spend behavior
Marketing data gaps when consent changes
Unified performance across paid, organic, and product
Enforce consent compliance across every data flow
Other tools show you pieces. Compass connects the full picture: where demand exists, where money is spent, where narratives form, where performance is optimized, and where data stays compliant.
Each product works independently but becomes more powerful together — giving you a single operating system for marketing intelligence and execution.
Built for a world where privacy constraints are permanent — not tied to any single law or platform.
Compass helps enterprises plan, execute, govern, and optimize marketing across channels and locations. Intelligence that decides. Control that executes.
With accurate, consent-compliant data flowing through your systems, unlock actionable marketing intelligence.
Accurate search volume data powered by compliant first-party tracking.
Track Share of Search and brand visibility with complete, accurate data.
Market dynamics and competitor tracking with BDI/CDI metrics.
City and pincode-level demand insights and GBP management.
Capture, manage, and enforce user consent across every touchpoint—web, apps, ads, analytics, and downstream tools—without breaking your marketing stack.
Collect explicit, granular consent across web, mobile, and embedded experiences.
Let users view, modify, or withdraw consent anytime—fully auditable.
Maintain a real-time, tamper-proof consent record mapped to every user.
Map consent to tools, purposes, and data flows automatically.
Generate compliance-ready logs for regulators and internal audits.
Built for DPDP today, adaptable for GDPR, CPRA, and more.
DPDP will require consent before every marketing action. CMPs will capture it. But who ensures your marketing actually respects it? Compass is the orchestration layer between consent and execution. We ingest signals from your CMP, apply your policies, and govern what runs across every channel in real-time. No gaps. No guesswork. Just marketing that moves in the right direction.
Compass serves brands who want control, not just dashboards. Who value governance but hate legal theater.
You need performance visibility without compliance risk. Attribution that doesn’t collapse. A stack that works together.
You need execution paths that are compliant. Policies that are enforced. A system that doesn’t require trusting marketing’s word.
You need control over hundreds of locations without hundreds of spreadsheets. Local visibility at national scale.
You need infrastructure that scales with ambition. Not tools that become bottlenecks at volume.
Compass integrates with the platforms you already use. Our power comes from coordination, not displacement.
Act Notified
Rules Finalized
Enforcement Begins
Penalties Active
Google Ads
Meta Ads
GA4
GBP
Shopify
WooCommerce
OneTrust
CookieYes
SendGrid
Mailchimp
WhatsApp BSP
Salesforce
When consent changes, pixels stop firing properly
Users become untrackable across sessions
Can't connect conversions to campaigns
Manual fixes and guesswork
Can't track which campaigns drove sales when consent status changes
Users become "new" visitors, breaking customer journey analysis
Meta, Google, and other pixels fire inconsistently or not at all
Without accurate data, you can't optimize spend or prove results
Other CMPs just tick compliance boxes and leave your marketing team struggling with incomplete data. Compass solves both problems—full DPDP compliance AND server-side infrastructure that keeps your marketing data intact.
Compliance-only focus
Basic consent capture only
No server-side event tracking
Marketing data gaps when consent changes
Need separate tools for Conversion APIs
No identity continuity solution
Marketing team left to figure it out
Full DPDP consent management
Built-in Server-Side Event Hub
First-party data flow maintained
CAPI integration included
Identity propagation engine
Marketing & compliance unified
Consent-aware, server-side event tracking that maintains attribution accuracy across all platforms—even when consent status changes.
CAPI Hub
All marketing events flow through our server-side infrastructure—bypassing browser limitations and maintaining data flow even when client-side tracking is restricted.
Cross-Session Continuity
Direct API Connections
Reliable Event Delivery
Compass is a marketing intelligence and performance operating system. It maps where demand exists in your category, tracks what your competitors are doing, decodes how consumers behave, and unifies your marketing performance data — all in one platform. Think of it as the intelligence layer that sits above your marketing stack and tells you where to invest, compete, and grow.
Those are excellent point tools. Compass is different in three ways: (1) it’s India-first — we cover ShareChat, Flipkart, Nykaa, Meesho, and regional platforms that global tools miss, (2) it unifies intelligence with performance — you get category demand, social signals, AND your GA4/Ads/Meta data in one place, and (3) it includes an Action Engine that converts every insight into a task with an owner and urgency level. Intelligence without action is wallpaper.
Google Search, Amazon, Flipkart, Nykaa, Meesho, Ajio for demand and reviews. Instagram, X/Twitter, YouTube, Reddit, LinkedIn, Pinterest, ShareChat, Moj for social signals. Meta, Google, and LinkedIn ad libraries for competitive creative tracking. 200+ Indian news sources. BSE/NSE filings and earnings transcripts for business intelligence. Competitor websites with change detection. All refreshed every 4 hours — 15 minutes in crisis mode.
Share of Search measures your brand’s percentage of total category search demand — at national, state, and city level with 1M/3M/6M/12M trend views. Research shows Share of Search is a leading indicator of market share — it moves 6–12 months before revenue does. If your Share of Search is growing in Karnataka but declining in Punjab, you know where to double down and where to investigate.
Intelligence modules: 5 business days. We configure your brand, competitors (up to 10 primary + 10 secondary), target group definitions, category keywords, and platform connections. Marketing OS (GA4/Ads/Meta integration): 1–2 weeks. Full platform with governance layer: 3–4 weeks. We provide a sandbox for testing before production go-live.
Continuous brand mention monitoring with sentiment velocity scoring — measuring the rate of change, not just volume. Three escalation tiers: Watch (notable uptick), Alert (significant negative velocity), Crisis (threshold breach). Crisis mode fires alerts within 15 minutes with a full evidence package. Your ORM team gets a response workflow: Assign → Track → Resolve → Archive — with effectiveness tracking.
Compass isn’t a compliance tool — it’s a Marketing OS built for the DPDP era. That means consent signals are natively wired into how campaigns run, how data flows, and how performance is measured. Instead of bolting on a separate compliance layer, Compass ensures every marketing action is consent-aware by design. Your team focuses on growth — the platform handles the guardrails silently underneath.
Modular pricing — you can start with intelligence modules alone, or take the full platform. Intelligence is priced by brand coverage and module depth. Marketing OS is priced by connected platforms. Governance is included with the full platform. Annual contracts with monthly billing. Tiers range from D2C Starter to Enterprise. Book a demo for a tailored quote.
Get the compliance you need and the marketing data accuracy you want—in one unified platform.
