About Compass

Data drives every business decision today, yet the teams most exposed to it, marketing, growth, and customer-facing functions, are often the least prepared for the regulatory shift that DPDPA brings. With penalties of up to ₹250 crore per incident and no grace period, compliance is no longer a legal formality. It is a business imperative. And while most governance frameworks are built for legal and IT departments, the real gap lies at the operational level, where data is collected, processed, and acted upon daily.

Compass was established to close that gap. We help organizations bring data governance into their everyday workflows, enabling teams to build compliant systems that support growth rather than restrict it. Our approach is practical, structured, and designed for how modern businesses actually operate. Because the organizations that get data governance right will not just meet compliance. They will earn lasting trust and a real competitive edge.

Server-Side Infrastructure

The Marketing Layer That Standard CMPs Don't Have

Consent-aware, server-side event tracking that maintains attribution accuracy across all platforms—even when consent status changes.

Server-Side Event Hub

CAPI Hub

All marketing events flow through our server-side infrastructure—bypassing browser limitations and maintaining data flow even when client-side tracking is restricted.

Purchase Events
Add-to-Cart
Lead Events
View-Item
UTM Tracking
Click IDs
Identity Propagation Engine

Cross-Session Continuity

Attach CMP UID, GA ID, and other identifiers to events. Build user continuity across sessions with consent-governed identity inclusion and deduplication.
CMP UID Linking
GA ID Attachment
Session Continuity
Deduplication
Platform Integrations

Direct API Connections

Server-to-server integrations with major ad and analytics platforms—consent-aware and reliable.
Meta CAPI
Google Ads
BigQuery
Analytics
Retry & Recovery

Reliable Event Delivery

Pub/Sub architecture with retry queues ensures marketing events are delivered reliably, even during system issues.
Retry Queues
Event Recovery
Pub/Sub
Audit Logs

First-Party Data Flow Architecture

Website

App

Compass
CAPI Hub

BigQuery

Ad Platforms

Compliance + Marketing Data Continuity

Other CMPs just tick compliance boxes and leave your marketing team struggling with incomplete data. Compass solves both problems—full DPDP compliance AND server-side infrastructure that keeps your marketing data intact.

Standard CMPs

Compliance-only focus

Basic consent capture only

No server-side event tracking

Marketing data gaps when consent changes

Need separate tools for Conversion APIs

No identity continuity solution

Marketing team left to figure it out

Identity Propagation Engine

Cross-Session Continuity

Attach CMP UID, GA ID, and other identifiers to events. Build user continuity across sessions with consent-governed identity inclusion and deduplication.
CMP UID Linking
GA ID Attachment
Session Continuity
Deduplication