Platform

Five products. One operating system.

From understanding demand to optimizing execution β€” Compass connects intelligence, performance, and compliance into one unified platform.

01
Category Intelligence

Where demand exists

02
Consumer Intelligence

Where money is spent

03
Social Intelligence

Where narratives form

04
Marketing OS

Where performance is optimized

05
Consent Orchestrator

Where data stays compliant

01 β€” INTELLIGENCE

Category Intelligence

Map total category demand across Google and Amazon

Breaks down demand by brand, intent stage, and geography β€” at city and pincode level. Identifies where demand is concentrating, which platforms are capturing it, and where whitespace opportunities exist for your category.

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Demand Mapping

Total search demand for your category across Google and Amazon β€” broken down by brand, generic, and long-tail intent signals.

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Geo-Level Demand

Total search demand for your category across Google and Amazon β€” broken down by brand, generic, and long-tail intent signals.

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Platform Split

Total search demand for your category across Google and Amazon β€” broken down by brand, generic, and long-tail intent signals.

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Share of Search

Total search demand for your category across Google and Amazon β€” broken down by brand, generic, and long-tail intent signals.

Google Demand
Amazon Demand
Brand vs Generic Split
City & Pincode Level
BDI / CDI Metrics
WHY IT MATTERS
Identifies demand concentration, whitespace opportunities, platform split (Google vs Amazon), and regional growth pockets β€” so you know exactly where to allocate budget and expand.
02 β€” Intelligence

Consumer Intelligence

Decode real-world buying behavior using transaction-layer signals

Connects search intent with actual consumer spend β€” uncovering ticket size, purchase frequency, and geo-level purchasing power. Validates where demand actually converts into revenue, not just clicks.

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Transaction Signal Analysis

Go beyond search volume. Understand real spending behavior β€” average ticket size, purchase frequency, and category wallet share at a geo level.
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Geo Purchasing Power

Map purchasing power by city and region. Know where high-intent demand meets high spending capacity to prioritize market entry and ad allocation.
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Intent-to-Spend Mapping

Connect category search demand with transaction data β€” revealing where intent converts and where it drops off across the customer journey.
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Revenue Validation

Validate marketing assumptions with real consumer spend data. Identify which segments, geos, and channels deliver actual revenue β€” not just traffic.

Avg. Ticket Size
Purchase Frequency
Geo Purchasing Power
Category Wallet Share
WHY IT MATTERS
Connects search intent with actual spend β€” uncovering ticket size, frequency, and geo-level purchasing power to validate where demand converts into revenue.
03 β€” Intelligence

Social Intelligence

11-module market intelligence engine across platforms and marketplaces

Captures structured signals from social platforms, marketplaces, ad libraries, and news sources to decode brand perception, competitive movement, and emerging trends β€” before they reflect in search or sales data.
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TG Trends & Perception

Track target group conversations, sentiment shifts, and emerging cultural signals across Instagram, X, YouTube, Reddit, ShareChat, and Moj.

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ORM Crisis Detection

15-minute crisis escalation with real-time monitoring across 200+ news sources and all major social platforms. Standard scans refresh every 4 hours.
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Competitive Intelligence

Track competitor ad creatives across Meta, Google, and LinkedIn ad libraries. Monitor promo activity, messaging shifts, and new product launches.
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Review Mining

Structured analysis of consumer reviews from Amazon, Flipkart, Nykaa, and Meesho β€” extracting product feedback, feature gaps, and competitor weaknesses.
Instagram
X / Twitter
YouTube
Reddit
Amazon
Flipkart
ShareChat
200+ News Sources
WHY IT MATTERS

Identifies narrative shifts, sentiment movement, competitor traction, and early demand signals before they show up in search or sales data β€” giving you a 6–12 month head start.

04 β€” Performance

Marketing OS

Unified performance command center for your entire marketing stack

Aligns paid, organic, and product data into a single performance view β€” across GA4, Google Search Console, Google Ads, Meta Ads, Product Feed, and Google Business Profile. One dashboard to see what’s working, what’s not, and where to move budget.
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GA4 & GSC Integration

Unified analytics layer pulling from GA4 and Google Search Console β€” connecting organic performance with user behavior and conversion data.
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Google Ads & Meta Ads

Cross-platform paid performance with Ad vs Organic Impression Share tracking. See where paid is cannibalizing organic and where it’s additive.
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Product Feed Optimization

Monitor and optimize your product feeds across Google Shopping and marketplace channels β€” fix disapprovals, improve titles, and increase visibility.
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GBP Management at Scale

Multi-location Google Business Profile management β€” bulk updates, local SEO tracking, review workflows, and competitor monitoring across 50+ locations.
GA4
Google Search Console
Google Ads
Meta Ads
Product Feed
Google Business Profile
Why it matters

Aligns paid, organic, and product data into a single performance view β€” improving efficiency, impression share, and conversion rates without switching between six different tools.

05 β€” Governance

Consent Orchestrator

The enforcement layer between consent capture and marketing execution

Ingests consent signals from your existing CMP, applies your governance policies, and enforces compliant data flows across analytics and ad ecosystems in real-time. Server-side validation under 15ms. Immutable audit vault with WORM storage.

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Server-Side Enforcement

Sub-15ms consent validation at the server layer. Every marketing event is checked against active consent state before data reaches any platform.
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Identity Resolution

Attach CMP UID, GA ID, and other identifiers to events. Build user continuity across sessions with consent-governed identity inclusion and deduplication.
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Platform Integrations

Server-to-server connections with Meta CAPI, Google Ads, BigQuery, and analytics platforms β€” consent-aware data delivery that bypasses browser limitations.
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Immutable Audit Trail

WORM storage audit vault with tamper-proof consent records. Generate compliance-ready logs for regulators and internal audits. Built for DPDP, adaptable for GDPR and CPRA.
Meta CAPI
Google Ads
BigQuery
Retry Queues
Pub/Sub Architecture
WORM Vault
WHY IT MATTERS
Ensures your marketing actually respects consent β€” enforcing server-side validation and maintaining compliant data flows across analytics and ad ecosystems while reducing regulatory risk.
Architecture

First-Party Data Flow

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Website

Where narratives form

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App

SDK events

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Compass Hub

Server-side enforcer

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BigQuery

Data warehouse

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Ad Platforms

Meta, Google, etc.

Intelligence that decides. Infrastructure that executes.

See how Compass connects demand intelligence, marketing performance, and data governance into one system.