Compass The Compass Daily · Thursday, 09 July 2026 Five Platform Shifts That Change What Indian Digital Marketers Do This Week Google introduced seasonal creative theming for Performance Max. Meta Reels Trending Ads expanded into Finance and Business categories. Meta now auto-discloses AI-generated ad creatives. Pinterest says start your festive season planning now. LinkedIn Premium […]
Anthropic’s Claude Tag Is Now Inside Slack: Your Marketing Team Can Assign Work To AI The Same Way They Assign It To Each Other
Compass Industry Brief · AI & Martech Anthropic’s Claude Tag Is Now Inside Slack: Your Marketing Team Can Assign Work To AI The Same Way They Assign It To Each Other @Claude is now a team member inside Slack. Marketing and agency teams can assign briefs, reports, and analysis directly in the thread, without opening […]
Compass Industry Brief · SEO & AI Search Google Preferred Sources Now Works Inside AI Overviews: And It Is The First AI Visibility Lever That Does Not Depend On Ranking Readers can now hand-pick which brands Google’s AI prioritises inside every answer it generates for them. Early data shows preferred sources earn 3 to 7 […]
Compass Industry Brief · E-Commerce & Retail Media Quick Commerce Ads Are Returning Twice What Meta And Google Do: And FMCG Budgets Are Already Moving Sponsored listings on Blinkit, Zepto, and Instamart are delivering 1.5 to 2 times the ROAS of Meta and Google for consumer brands. Here is why quick commerce advertising converts so […]
Compass Industry Brief · Performance Marketing Conversational Ads In Google AI Mode Are Rewriting The Search Playbook: From Bidding On Keywords To Supplying Answers Google is testing two Gemini-built ad formats inside AI Mode where the ad answers a question instead of sitting as a link. With AI Mode queries running triple the length of […]
Compass Industry Brief · AI Search & Measurement Dark AI: Why Half Your Buyers Research In ChatGPT But Show As Under 1% Of Your Traffic AI now shapes half of purchase decisions, yet AI-referred traffic shows up as roughly 0.2 percent of visits in GA4. Analysts call this the dark AI attribution gap. Here is […]
Compass Industry Brief · Meta & WhatsApp Meta Just Put An AI Agent Inside Your WhatsApp, Instagram, And Messenger Chats: And India Is The Market That Matters Most Meta announced the global rollout of its Business Agent, an AI that answers customers across WhatsApp, Instagram, and Messenger with no human on the line. In a […]
Compass Industry Brief · Measurement One Consent Setting Will Soon Control All Your Google Ads Data: Audit Before June 15 From June 15, a single Consent Mode parameter decides what ad data flows from Analytics into Google Ads. Misconfigure it and conversion tracking, remarketing audiences, and GA4 signals can break overnight. Here is what changes […]
Compass Industry Brief · YouTube Ads Product Feeds Are Turning YouTube Demand Gen Into A Performance Channel: A Reported 33% Conversion Lift Google now plugs Merchant Center product feeds directly into YouTube Demand Gen campaigns, and reports advertisers with large catalogs see a 33 percent conversion increase. For Indian retail and D2C brands, YouTube stops […]
Dynamic Search Ads Are Being Retired Into AI Max From September | Compass Compass Marketing Intelligence Industry Brief · Google Ads Dynamic Search Ads Are Being Retired Into AI Max, And the Clock Starts in September Google confirmed at Marketing Live that from September 2026, campaigns running Dynamic Search Ads, automatically created assets, and campaign-level […]