Anthropic’s Claude Tag Is Now Inside Slack: Your Marketing Team Can Assign Work To AI The Same Way They Assign It To Each Other
Compass Industry Brief · AI & Martech Anthropic’s Claude Tag Is Now Inside Slack: Your Marketing Team Can Assign Work To AI The Same Way They Assign It To Each Other @Claude is now a team member inside Slack. Marketing and agency teams can assign briefs, reports, and analysis directly in the thread, without opening […]
Compass Industry Brief · SEO & AI Search Google Preferred Sources Now Works Inside AI Overviews: And It Is The First AI Visibility Lever That Does Not Depend On Ranking Readers can now hand-pick which brands Google’s AI prioritises inside every answer it generates for them. Early data shows preferred sources earn 3 to 7 […]
Compass Industry Brief · Meta & WhatsApp Meta Just Put An AI Agent Inside Your WhatsApp, Instagram, And Messenger Chats: And India Is The Market That Matters Most Meta announced the global rollout of its Business Agent, an AI that answers customers across WhatsApp, Instagram, and Messenger with no human on the line. In a […]
Ads are now showing inside AI mode results !!!
Industry Brief, Search & AI Google Just Put Ads Inside AI Mode in India, And Your Existing Campaigns Are Already In Google has begun serving ads directly inside AI Mode and AI Overview results, with India confirmed among the live markets. There is no opt-in, no separate campaign type, and no preview window. Your existing […]
Performance marketing
Industry Brief · Performance Marketing Smart Bidding Exploration Is Coming to Performance Max and Shopping, And It Solves the Plateau Problem Google is extending Smart Bidding Exploration beyond Search into Performance Max and Shopping campaigns within weeks. For Indian e-commerce and D2C brands stuck converting the same buyer profiles month after month, this is the […]